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China Terminology ›› 2024, Vol. 26 ›› Issue (2): 64-72.doi: 10.12339/j.issn.1673-8578.2024.02.009

• Practical Applications • Previous Articles     Next Articles

Terminological Variants of Cut Flowers and Terminology Standardization in Commercial Field

SANGZHU Zhaxi(), Mercè Lorente(), XU Yingfeng()   

  • Received:2023-05-07 Revised:2023-07-10 Online:2024-03-29 Published:2024-03-29

Abstract:

Based on the Communicative Theory of Terminology (TCT), we distinguished cut flowers as a separate industry from other related fields in this study. We surveyed the term application and requirement situation in the cut flower industry both in China and abroad, and described it with the aim to seek out the future direction to regulate specific terms in commercial fields. Being different from term regulation requirements of scientific fields, industrial level and linguistic level, cut flower terms showed characteristics especially in promoting market dealing efficiency and optimizing service quality. Meanwhile, when exploring how to standardize the terminology in the business field, it is necessary to consider not only the terminology needs of different markets, but also the differences in communication occasions, and find a balance between the accuracy of terminology and communication.

Key words: Communicative Theory of Terminology, floral terminology, cut flowers, terminology standardization, commercial terminology