Abstract:

Preliminary to term nominalization, management and standardization, term classification enables more focused studies on a certain type of terms and helps reveal their shared features and peculiarities, which is conducive to different terminological applications. Based on such knowledge, this study describes the rhetorical features of a specific type of terms-metaphorical terms in terms of their structural forms, term productivity and emotional coloring with examples from economic studies, and explores how these rhetorical features affect the cognition and communication of metaphorical terms.

Key words: metaphorical terms, rhetorical features, structural forms, term productivity, emotional coloring