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CHINA TERMINOLOGY

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“皮书”(pishu) — A New Term in Book Publishing Circle

WANG Zhending   

  • Received:2009-06-25 Revised:1900-01-01 Online:2009-06-25 Published:2009-06-25
  • Contact: WANG Zhending

Abstract: To adapt to the needs of society,pishu came into being, summed up the kind of the book.The term has become popular in the field of books and publishing. This paper analyzes the motivations of the formation of the words and cultural meaning of its color in order to facilitate the understanding and using of the term.

Key words: pishu, motivations of the formation, cultural meaning of color

CLC Number:  (术语学)