Abstract: The ceaseless emergence of new ideas, new concepts, new theories, new development of science and technology has brought about a large quantity of new terms or new expressions, which have aroused the interest and attention of many a linguist and translator. This paper, in the light of the current situation concerning the translation of terms as well as studies of the translation of terms, addresses the principles, strategies, approaches and methods for the translation of terms, and analyzes the translation of terms such as niche market.

Key words: terms, translation, niche market, abusive fidelity