关键词: 大学生, 红色文化教育, 核心术语, 传播路径

Abstract:

The core terminology of red culture is a key carrier for inheriting revolutionary spirit and consolidating value consensus.However，currently，red terminology faces communication difficulties such as cognitive bias and emotional barriers among young people.This article constructs an optimized dissemination pathway for revolutionary terminology—encompassing historical semantics，cultural memory，and emotional identification—by examining dimensions such as term extraction，semantic reconstruction，layered dissemination，and empirical validation.Our research has shown that the revolutionary discourse system needs to achieve innovative transformation in its expression form while preserving its spiritual essence.Developing immersive experiential products based on the cognitive habits of young people，reconstructing the semantic network of terminology using algorithms，and achieving precise dissemination according to individual needs are the rightful means of inheriting and innovating red culture in the new era.

Key words: college students, red culture education, core terminology, propagation path