关键词: 傅兰雅, 农业术语外译, 读者意识, 分层翻译, 数字人文

Abstract:

This paper employs John Fryer’s translation philosophy as a theoretical foundation to explore the application of reader consciousness in the foreign translation of Chinese agricultural terminology.Characterized by cultural specificity,technical complexity,and practical applicability,Chinese agricultural terminology faces a “trilemma” in translation—balancing terminological precision,public readability,and policy alignment.Drawing on Fryer’s layered,reader-oriented communication framework,this paper proposes a three-dimensional collaborative translation strategy.This approach aims to transcend traditional linear translation constraints,transforms agricultural texts from cultural carriers into mediums for civilizational dialogue,and provides innovative cross-cultural pathways for China’s agricultural wisdom to contribute to global ecological governance.

Key words: John Fryer, foreign translation of Chinese agricultural terminology, reader consciousness, stratified translation, digital humanities